Posted by: The Digital Marketing Association | 08/30/2012 17:37
Content has always been important but with the new Google updates to its algorithm it is now key in improving SEO. Proving relevant information that is significant to your target audience is something every organisation should aim to provide if they want to engage with that audience and create a brand relationship that enriches the user experience and results in lasting brand awareness and connection. Google's Search Quality team have made it clear that quality content key in Google rankings. Setting up your Google+ Company page and ensuring your Google Places listing is updated with your company information is vital in improving local SEO. Creating content that is tailored to community audiences is a key part of local SEO as the infographic below explores.