New Google Tool - Mobile Purchase Journey!
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Posted by: The Digital Marketing Association | 12/02/2013 16:47
Google have given us yet another great tool to identify the Mobile Purchase Journey! In this multiscreen world it is not always easy to follow the customer journey and know where and how they researched and purchased our products. Google have given us a new way to study consumer behaviours around the world and understand the tole of mobile in the purchase journey. With Graphs and Metrics that we choose we can get a good picture of that path to purchase! Try it out! Google's Mobile Purchase Journey