Evaluating the UK search marketing landscape (Infographic)
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Posted by: The Digital Marketing Association | 09/22/2012 20:57
Last Wednesday MEC spoke at ad:Tech London 2012 about the implications of their research in Search Marketing in collaboration with Neo Mammalian Studios in June 2011. It was the first time that UK research revealed click through rate (CTR) by natural search position for both brand and non-brand search terms and showed how these CTRs change by vertical. This research also showed that paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks. Interesting fact showed that females are slightly more prone to clicking on paid search results than males, and, as age increases, so does the likelihood of clicking on paid search results.