The Changing Role of Email Marketing [INFOGRAPHIC]
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Posted by: The Digital Marketing Association | 09/12/2012 02:51
A recent study conducted by Pardot revealed interesting new facts about how emails are used by marketers. Once the key tool for lead generation, emails have now become a very important part of lead nurturing. Marketers have seen the potential in communicating with existing databases by supplying relevant content, giving them the opportunity to build a stronger link with potential customers. This empowers the company brand and ensures a more enriched customer journey right from the start.